Also that the games would have the same design and mechanics, alongside similar gameplay. “Playrix believed consumers would take from the ads that the games contained the content seen, as well as similar content involving similar characters. According to the compay, the ads in question feature enough content that is actually found in their games. The regulator argues that the pin-sliding mechanic is not representative of the core gameplay offered by Playrix’s titles. Most if not all are scams.As spotted by Gamasutra, the UK ad authority targeted ads featuring a puzzle that requires players to pull pins in a particular sequence triggering either a certain desired outcome or a character’s demise. The best way to avoid falling trap into these situations is to simply avoid downloading the apps. Many people have tried exposing companies that do this but problem is, the companies are barely stopped. There has been an out roar of these fake game ads online. What We Really Think Of The Fake Game Ads They do this in order to try and attract enough of an audience to make their investment back. This is why some of the developers turn to shady advertising methods. Normally, if the CPI increases, the harder it is to get people to want to click on the advertisement. If a lot of people like the ad and click on it, the CPI lowers. Games that appeal to a wider audience tend to have a lower CPI. The main strategy of the game developers is to optimize the CPI where they want to lower it as much as possible so that they don’t have to pay much per user. Simply, if you see an ad for a mobile game, click it and download the game, the CPI is how much the game developer paid the advertising website for you. This is how much it costs to acquire a user in your game. What Is CPI?ĬPI stands for Cost Per Install. However, the reason mobile games are using advertisements to reach more users and bring them into the game comes down to CPI. This is why you see multiple ads for mobile games. So game developers and publishers have turned to using advertisements in order to gather users after the game’s release. This makes it difficult for the game to stand out. Hundreds of games are launched every other day on both Android and iOS. The mobile gaming industry is saturated with thousands of mobile games. I prefer it on Telegram Why Mobile Games Have Fake Ads
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